Dubai
A UAE group of companies operating globally and built around the ethos of high performance. We bring the drive, energy and passion from our heritage in professional sport to everything we touch.
Explore Our DivisionsHigh performance is the thread that binds our businesses together. Forged from our foundations in professional motorsport, it's how a racing driver and their team gets the most from a car.
The same ethos delivers project solutions — immersing fans in the latest video game or film, pairing a customer with the perfect car, supplying specialist fuel where others can't, and managing major construction on time and on budget.
Our group of businesses perform under pressure — tight deadlines, hard projects, real competition — at the race track, the construction site and in the boardroom.
Get in touch to know moreA consultancy providing sports marketing and lead generation. Where sport meets storytelling. We consult on film, games and productions to bring authenticity to everything on wheels, and we own and manage sporting rights that connect brands with the right audiences. Our partnerships mean something — not just visibility, but credibility. Your audience knows the difference.
Where performance culture meets the tarmac. A car garage, tuning shops and race team in Dubai for drivers serious about their cars — competing, building, servicing or maintaining in a true high-performance environment. DW Octane is where passion becomes practice.
The future of performance runs on cleaner fuel. Octane Fuel supplies race fuel and advanced biofuels for motorsport, industry and commerce across the Middle East. With partners Sustain and Coryton, we're building the supply chain performance demands — and the planet requires.
Performance culture applied to construction. Octane Alsec delivers construction lead generation and project management across the UK and UAE, specialising in home building, track surfaces and sports facilities. Through our UK subsidiaries, we offer full-service building, roads and groundworks — the same discipline and attention to detail on every project.
Performance culture runs through every division. It's precision. It's resilience. It's the refusal to accept good enough.
If you're building something that demands excellence. If you need someone who speaks both boardroom and pit crew. If you're entering a market that doesn't yet understand performance culture — but should.